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What’s the secret of meaningful marketing? Just mean it!

The Gardian

Starbucks, Forever 21 and Nespresso became brands that mean something. Consequently their valuation was increased significantly. Do you know what is their secret?

Would you like to make your start-up meaningful?

Who is Midierson?

PhD. in Communication, Marketing and Advertising. Professor, Entrepreneur and founder of Preemptor AI, 25th Century Magazine and Internucleos Research Community.

Midierson arrived in Canada in 2019. In January, 2020 his start-up was approved for the Canadian Startup Visa program, one of the most competitive permanent residence program in Canada. Actually, his start-up is being accelerated by Spark Centre, in Oshawa, ON, Canada.

Time is money. Don’t miss out both.
Be the first to get a discount:

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00Hours
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Meaningful Marketing
for Startups

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Time is money. Don’t miss out both.
Be the first to get a discount:

00Days
00Hours
00Minutes
00Seconds

Overview

This course was strategically designed for entrepreneurs that want to learn how to use meaningful marketing to create a strong relationship with their clients. Using Meaningful Marketing, it is possible to increase the customer loyalty and engagement. In addition, Meaningful Marketing can helps entrepreneurs to save money on marketing and communication strategies.

With Meaningful Marketing, entrepreneurs can take a shortcut towards costumer loyalty and sales, however; it is not an easy formula to understand. To understand how to take the benefits of Meaningful Marketing you need to understand basically the culture of your clients, their mindsets, values and desires.

These concepts are the basis of the course framework.

Learning goals

Goals
This course will prepare you to:

Identify what your costumers really expect want to receive from you.
Understand how customers’ desire works and how loyalty and engagement happens as a consequence of costumers desires.
Improve the image of your start-up through the articulation of meaning, value and desire.
Save money using the marketing plan wisely.

Readings, materials

Books
Meaningful Marketing: Meaningful Marketing: 100 Data-Proven Truths and 402 Practical Ideas for Selling
MORE with LESS Effort
Authors: Doug Hall and Jeffrey Stamp

Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences
Authors: Steve Diller, Nathan Shedroff, Darrel Rhea

Chief Culture Officer: How to Create a Living, Breathing Corporation
Author: Grant McCracken

Brand Management: Co-creating Meaningful Brands
Michael Beverland

Cases
3 Reasons Why Starbucks Still Shines, Despite Market Shortcomings
By Rachel Hennessey, Forbes Magazine

Schedule
Saturdays, from 9:00am – 1:00am
Online, by ZOOM

All booked until April. Click on the link below to include your name on our list a get 20% of discount for the next session.

Yes! I want. Click to Register Now!

What’s the secret of meaningful marketing? Just mean it!

The Gardian

Starbucks, Forever 21 and Nespresso became brands that mean something. Consequently their valuation was increased significantly. Do you know what is their secret?

Would you like to make your start-up meaningful?

Who is Midierson?

PhD. in Communication, Marketing and Advertising. Professor, Entrepreneur and founder of Preemptor AI, 25th Century Magazine and Internucleos Research Community.

Time is money. Don’t miss out both. Be the first to get a discount:

00Days
00Hours
00Minutes
00Seconds

Overview

These concepts are the basis of the course framework.

Learning goals

Goals
This course will prepare you to:

Identify what your costumers really expect want to receive from you.
Understand how customers’ desire works and how loyalty and engagement happens as a consequence of costumers desires.
Improve the image of your start-up through the articulation of meaning, value and desire.
Save money using the marketing plan wisely.

Readings, materials

Books
Meaningful Marketing: Meaningful Marketing: 100 Data-Proven Truths and 402 Practical Ideas for Selling
MORE with LESS Effort
Authors: Doug Hall and Jeffrey Stamp

Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences
Authors: Steve Diller, Nathan Shedroff, Darrel Rhea

Chief Culture Officer: How to Create a Living, Breathing Corporation
Author: Grant McCracken

Brand Management: Co-creating Meaningful Brands
Michael Beverland

Cases
3 Reasons Why Starbucks Still Shines, Despite Market Shortcomings
By Rachel Hennessey, Forbes Magazine

Schedule
Saturdays, from 9:00am – 1:00am
Online, by ZOOM

All booked until April. Click on the link below to include your name on our list a get 20% of discount for the next session.

What’s the secret of meaningful marketing? Just mean it!

Starbucks, Forever 21 and Nespresso became brands that mean something. Consequently their valuation was increased significantly. Do you know what is their secret?

Would you like to make your start-up meaningful?

Who is Midierson?

Time is money. Don’t miss out both. Be the first to get a discount:

Meaningful Marketing for Startups

Time is money. Don’t miss out both. Be the first to get a discount:

Overview

Learning goals

Readings, materials

Yes! I want. Click to Register Now!

What’s the secret of meaningful marketing? Just mean it!

Starbucks, Forever 21 and Nespresso became brands that mean something. Consequently their valuation was increased significantly. Do you know what is their secret?

Would you like to make your start-up meaningful?

Who is Midierson?

Time is money. Don’t miss out both. Be the first to get a discount:

Overview

Learning goals

Readings, materials

Yes! I want. Click to Register Now!

Meaningful Marketing for Startups

Time is money. Don’t miss out both. Be the first to get a discount:

Time is money. Don’t miss out both.
Be the first to get a discount:

Meaningful Marketing
for Startups

Time is money. Don’t miss out both.
Be the first to get a discount: