The Gardian
This course was strategically designed for entrepreneurs that want to learn how to use meaningful marketing to create a strong relationship with their clients. Using Meaningful Marketing, it is possible to increase the customer loyalty and engagement. In addition, Meaningful Marketing can helps entrepreneurs to save money on marketing and communication strategies.
With Meaningful Marketing, entrepreneurs can take a shortcut towards costumer loyalty and sales, however; it is not an easy formula to understand. To understand how to take the benefits of Meaningful Marketing you need to understand basically the culture of your clients, their mindsets, values and desires.
These concepts are the basis of the course framework.
Goals
This course will prepare you to:
Books
Meaningful Marketing: Meaningful Marketing: 100 Data-Proven Truths and 402 Practical Ideas for Selling
MORE with LESS Effort
Authors: Doug Hall and Jeffrey Stamp
Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences
Authors: Steve Diller, Nathan Shedroff, Darrel Rhea
Chief Culture Officer: How to Create a Living, Breathing Corporation
Author: Grant McCracken
Brand Management: Co-creating Meaningful Brands
Michael Beverland
Cases
3 Reasons Why Starbucks Still Shines, Despite Market Shortcomings
By Rachel Hennessey, Forbes Magazine
Schedule
Saturdays, from 9:00am – 1:00am
Online, by ZOOM
All booked until April. Click on the link below to include your name on our list a get 20% of discount for the next session.
The Gardian
This course was strategically designed for entrepreneurs that want to learn how to use meaningful marketing to create a strong relationship with their clients. Using Meaningful Marketing, it is possible to increase the customer loyalty and engagement. In addition, Meaningful Marketing can helps entrepreneurs to save money on marketing and communication strategies.
With Meaningful Marketing, entrepreneurs can take a shortcut towards costumer loyalty and sales, however; it is not an easy formula to understand. To understand how to take the benefits of Meaningful Marketing you need to understand basically the culture of your clients, their mindsets, values and desires.
These concepts are the basis of the course framework.
Goals
This course will prepare you to:
Books
Meaningful Marketing: Meaningful Marketing: 100 Data-Proven Truths and 402 Practical Ideas for Selling
MORE with LESS Effort
Authors: Doug Hall and Jeffrey Stamp
Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences
Authors: Steve Diller, Nathan Shedroff, Darrel Rhea
Chief Culture Officer: How to Create a Living, Breathing Corporation
Author: Grant McCracken
Brand Management: Co-creating Meaningful Brands
Michael Beverland
Cases
3 Reasons Why Starbucks Still Shines, Despite Market Shortcomings
By Rachel Hennessey, Forbes Magazine
Schedule
Saturdays, from 9:00am – 1:00am
Online, by ZOOM
All booked until April. Click on the link below to include your name on our list a get 20% of discount for the next session.
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