Innovation from the Brazilian outskirts
A little over ten years ago, in the Capão Redondo neighbourhood in Sao Paulo’s Southern outskirts — one of the most deprived areas of the city — the Fábrica de Criatividade (Creativity Factory) project was born. Created by the entrepreneur Denilson Shikako, 34, the innovation consultancy was established in 2007 and to this day operates in the same headquarters. Currently serving large companies in Brazil, it still maintains social projects in the region, always aiming at creating and transforming. The Creativity Factory is an example of what can be achieved by more sustainable capitalism focused on fighting against inequality and advancing opportunities, especially for the most marginalized.