New businesses, connected with the needs of the market. Creativity. Security for those who invest and those who create. These three ingredients are the foundation of Magellan Advisory, a start-up created this year by economist Leonardo Winocur in São Paulo. The aim is to provide security for those who are able to invest in new ventures and to facilitate fundraising for those who need it. All of this while also thinking about new types of businesses created in the contemporary world.